{"title":"Sales Shelves","description":"\u003ch2\u003eSales Shelves – Sell More in Your Salon\u003c\/h2\u003e\n\u003cp\u003eIn a hairdresser salon, it’s not just about the treatment itself – product sales are an important part of the business. But how do you ensure that your products get noticed and actually sold? This is where sales shelves play a crucial role. A well-organized and strategically arranged sales shelf can increase your upselling and improve the customer experience. If you’ve ever wondered why some salons sell far more products than others, the answer is often simple: they present their products the right way. It’s not enough just to have good products – they also need to be placed correctly, be easy to see, and be a natural part of the customer’s experience in the salon.\u003c\/p\u003e\n\u003ch2\u003ePlacement Is Important\u003c\/h2\u003e\n\u003cp\u003eWhere your sales shelves are located has a big impact on how much you sell. Here are some important placements that can make a difference:\u003c\/p\u003e\n\u003ch3\u003eClose to the Register\u003c\/h3\u003e\n\u003cp\u003eWhen the customer is waiting to pay, they are often more receptive to picking up a product. A well-placed sales shelf by the register can significantly boost impulse purchases.\u003c\/p\u003e\n\u003ch3\u003eAt Eye Level\u003c\/h3\u003e\n\u003cp\u003eProducts placed at eye level are noticed and chosen much more often. Avoid hiding your best-selling products on the lowest or highest shelves.\u003c\/p\u003e\n\u003ch3\u003eBy the Workstations\u003c\/h3\u003e\n\u003cp\u003eWhen the customer is sitting in the chair, they have time to look around. A discreet but well-designed sales shelf near the mirrors can help them discover new products.\u003c\/p\u003e\n\u003ch3\u003eBy the Washing Area\u003c\/h3\u003e\n\u003cp\u003eShampoo and conditioner are used here, so why not showcase them right here? Many customers want to buy the products that were used during their treatment.\u003c\/p\u003e\n\u003cp\u003ePlacement is not just about visibility – it’s also about making the products a natural part of the customer experience.\u003c\/p\u003e\n\u003ch2\u003eInviting and Inspiring Sales Shelves\u003c\/h2\u003e\n\u003cp\u003eA messy and randomly arranged sales shelf won’t make customers buy – quite the opposite. A well-designed and aesthetic presentation creates interest and gives the products an exclusive feel.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eKeep it simple – Too many products can confuse the customer. Present a selection of your most popular products and rotate them regularly.\u003c\/li\u003e\n\u003cli\u003eGroup by category – Create small sections on the shelf, e.g., \"Moisture \u0026 Care,\" \"Volume,\" \"Styling,\" etc. This makes it easier for the customer to find what they’re looking for.\u003c\/li\u003e\n\u003cli\u003eUse lighting – A little spotlight or LED lighting on the sales shelves can make a huge difference and make the products appear more exclusive.\u003c\/li\u003e\n\u003cli\u003eUse signs and short descriptions – A brief text like \"Perfect for dry hair!\" or \"Adds volume without weighing down\" can guide customers to choose the right product.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThink about how you experience stores yourself – the best-designed places make you stop, look, and buy. The same principle applies to your salon.\u003c\/p\u003e\n\u003ch3\u003eStorytelling – Sell Without Selling\u003c\/h3\u003e\n\u003cp\u003eMany hairdressers find it uncomfortable to \"push\" products on customers. But in reality, good sales aren’t about pushing – they’re about guiding and inspiring. Use storytelling to make your products more interesting:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\"This oil is fantastic for keeping curls hydrated – I always use it myself!\"\u003c\/li\u003e\n\u003cli\u003e\"We just got this hair treatment in – it’s perfect for you because it protects against heat and provides extra care.\"\u003c\/li\u003e\n\u003cli\u003e\"This shampoo has been a bestseller with us because it both cleans deeply and adds volume.\"\u003c\/li\u003e\n\u003cli\u003eThe rule of thumb is that you can’t sell anything, but you can make people want to buy.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eWhen you share your professional knowledge, you help the customer make a decision – without them feeling pressured.\u003c\/p\u003e\n\u003ch2\u003eMake the Sales Area Interactive\u003c\/h2\u003e\n\u003cp\u003eCustomers love to touch and try products before buying. Therefore, your sales shelves should invite interaction.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTesters – Give customers the opportunity to try products, especially styling products, oils, and leave-in products.\u003c\/li\u003e\n\u003cli\u003eDemo area – Have a small \"try zone\" with a mirror and brushes where customers can test products themselves.\u003c\/li\u003e\n\u003cli\u003eQR codes – Place QR codes on the shelves so customers can scan and read more about the product online.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhen customers get to experiment and experience the products on their own, they are more likely to take them home.\u003c\/p\u003e\n\u003ch2\u003eRefresh Your Sales Shelves Regularly\u003c\/h2\u003e\n\u003cp\u003eEven the best sales shelves lose their effect if they never change. Rotate your shelves regularly so customers always have something new to look at.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eChange products by season – Moisture boosters in winter, UV protection in summer.\u003c\/li\u003e\n\u003cli\u003eIntroduce promotions – Highlight \"Product of the Month\" or \"2 for 1\" offers.\u003c\/li\u003e\n\u003cli\u003eMove things around – If a product isn’t selling well, try placing it somewhere else on the shelf.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe more dynamic your sales shelves are, the more exciting they become for customers.\u003c\/p\u003e\n\u003ch3\u003eSales Shelves Are Your Economy’s Best Friend\u003c\/h3\u003e\n\u003cp\u003eIf you see your sales shelves as more than just storage, they can become one of the most effective tools in your salon. With the right placement, lighting, storytelling, and interactivity, you can significantly increase your product sales – without having to do pushy selling. At Just Add People, we offer a wide range of sales shelves that are both stylish and functional, so you can create the perfect sales area in your salon. Whether you want minimalist wall shelves, elegant shelving systems, or custom-designed solutions, we have what fits your salon style. \u003ca href=\"\/en\/collections\/showroom\" title=\"Showroom\"\u003eVisit our showroom\u003c\/a\u003e or contact us today to find the perfect sales shelves for your salon!\u003c\/p\u003e","products":[{"product_id":"display-oak-98cm-hylde-i-egetraesmonster","title":"Display Oak - 98cm shelf in oak pattern","description":"\u003cmeta charset=\"UTF-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eDisplay is a sturdy melamine shelf with a realistic oak wood look, suitable for everything from showcasing products to placing a good cup of coffee on. The shelf features a clever wall bracket that also allows it to be mounted upside down. The shelf is FSC Certified and designed and produced in Denmark.\u003c\/span\u003e\u003cbr\u003e","brand":"Ästetik","offers":[{"title":"Default Title","offer_id":49464730583367,"sku":"42DL002-E98","price":1373.75,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/2242\/6761\/files\/astetik_display_shelves_oak_look_0003_Justaddpeople_Green_Packshots_Wooden_Shelves_V2_Large_Cam_01.jpg?v=1741256417"},{"product_id":"display-oak-61cm-hylde-i-egetraesmonster","title":"Display Oak - 61cm shelf in oak pattern","description":"\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eDisplay is a sturdy melamine shelf with a realistic oak wood look, suitable for everything from showcasing products to placing a good cup of coffee on. The shelf features a clever wall bracket that also allows it to be mounted upside down. The shelf is FSC Certified and designed and produced in Denmark.\u003c\/span\u003e\u003cbr\u003e","brand":"Ästetik","offers":[{"title":"Default Title","offer_id":49464731435335,"sku":"42DL002-E61","price":1248.75,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/2242\/6761\/files\/astetik_display_shelves_oak_look_0004_Justaddpeople_Green_Packshots_Wooden_Shelves_V2_Medium_Cam_01.jpg?v=1741256152"},{"product_id":"display-oak-32cm-hylde-i-egetraesmonster","title":"Display Oak - 32cm shelf in oak pattern","description":"\u003cp\u003e\u003cspan\u003eThe display is a sturdy melamine shelf with a realistic oak wood look, which can be used for everything from showcasing products to placing a good cup of coffee on. The shelf has a smart wall bracket that also allows the shelf to be mounted upside down. The shelf is FSC Certified, as well as designed and produced in Denmark.\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Ästetik","offers":[{"title":"Default Title","offer_id":49464732254535,"sku":"42DL002-E32","price":1123.75,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/2242\/6761\/files\/astetik_display_shelves_oak_look_0007_Justaddpeople_Green_Packshots_Wooden_Shelves_V2_Small_Cam_01_b1824c98-267d-4310-81db-5836111feb09.jpg?v=1741255993"},{"product_id":"nat-hylde-mathvid-med-trae-940x200x255mm","title":"NAT - White sales shelf - Edge in oak pattern","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe NAT shelf is a sturdy melamine shelf. The matte white top makes the shelf easy to keep clean, and the natural-look edge adds warmth to your interior without compromising practicality.\u003cb data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/span\u003e","brand":"Vismara","offers":[{"title":"Default Title","offer_id":49336261935431,"sku":"42VI002-HE","price":1248.75,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/2242\/6761\/files\/0001_mnat_01-550x498-1.jpg?v=1763033682"},{"product_id":"slim-hylde-mathvid-med-trae","title":"Slim - White sales shelf with details in oak pattern","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Slim shelf is a minimalist shelf that can be mounted horizontally, vertically, alone, or in groups. The simple design gives you creative freedom in how the shelf is installed. The matte white top makes the shelf easy to keep clean, and the natural-look back panels add warmth to your interior without compromising practicality.\u003cbr\u003e\u003c\/span\u003e","brand":"Vismara","offers":[{"title":"Default Title","offer_id":49336272421191,"sku":"42VI012-HE","price":1873.75,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/2242\/6761\/files\/0004_Slim_sfondo_bianco_scont.jpg?v=1763033175"},{"product_id":"stratos-hylde-mathvid-med-bardolino-trae","title":"Stratos - White sales shelf - Edge in oak pattern","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eStratos is a sturdy melamine shelf with a minimalist design. 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