Stop discounting: How to reward loyal customers

Create a Unique Experience

Make your salon more than just a chair and some scissors. Create an atmosphere that is unique to you and your clients. Perhaps it radiates relaxation and pampering? – a place they look forward to visiting and want to tell their friends about. Offer complimentary – or paid – drinks, comfortable waiting chairs, good music, mood lighting, and any other elements that represent your personal brand. Remember, your brand is what people feel about doing business with you, not the color of your logo. When clients feel special, they return. Simple as that.

Personal Follow-Ups

Show your clients that you value them by following up on their treatments. Send a message or offer follow-up advice on caring for their new color or cut. Maybe they need help using the new styling products they bought last time? This personal attention makes a big difference and only takes a few minutes out of your day.

Referral Discounts

Reward clients who bring new customers to your salon. Offer them, for example, a 10% discount on their next treatment each time they refer someone new. Or let them choose a free styling product. Just be careful not to let them expect a constant discount; they should understand they’re getting it as a thank-you for helping you gain a new client. It creates a win-win situation where loyal clients become your best ambassadors – that’s marketing you can’t put a price on! Remember, these new clients can also receive the same reward for referring their friends.

Loyalty Cards

Introduce a loyalty program where clients earn points or stamps for each treatment. Once they reach a certain number, they can redeem points for free products or similar rewards. This creates an incentive for repeat visits. Just be sure to factor it into your pricing so you don’t end up closing shop because all your clients keep coming back!

Birthdays

Surprise your clients on their birthday with a small gift or special treatment. For instance, offer them a free sample if they book an appointment in their birthday month. This personal gesture shows that you remember and appreciate them and is an excellent opportunity to introduce them to high-quality products they may want to buy in the future.

Final Thoughts

Discounts can be a quick fix, but building a meaningful and personal relationship with your clients is the best way forward. When clients feel valued and special, they’ll not only come back but also recommend your salon to others. So, avoid the discount trap and focus on providing valuable experiences that make your clients love you.