Make your salon Instagram-friendly with 5 easy steps

Design a unique signature wall

Create a fantastic backdrop where your customers can take photos after their treatment. This could be a beautifully decorated wall or a unique wallpaper. Make it easy for your customers to take pictures, and ensure your salon's logo is visible in the photos without overpowering them or feeling like an ad. You can also use a hashtag instead of your logo. The secret is to make it so cool that your customers don't even realize they're doing free promotion for you.

Create an Instagram-able waiting area

Turn waiting time into a pleasure by creating a stylish and comfortable area that screams "Post me on Instagram!". Invest in appealing furniture, decorations, and maybe fun lighting or colored mirrors. This will not only be a place for your customers to relax but also a spot they’ll want to share on their social media.

Use a unique #hashtag

Create a hashtag specific to your salon and encourage your customers to use it when they share photos. This builds a cohesive identity and makes it easier for you to track and share content from your customers. If you don’t want to announce that you have a hashtag, you can do something a bit clever. Place your hashtag where your customers take their photos after a treatment so that, in an understated way, it appears in the picture.

Run Instagram contests

Host contests where customers can enter by sharing photos from your salon and using your hashtag. Prizes can be, for example, free treatments or products. This not only generates engagement but also increases your visibility to potential customers.

Share behind-the-scenes content

Let your followers see behind the scenes. Share photos and videos of your daily operations, styling processes, or special events in the salon. Depending on the style you’re going for, you can also share when something goes wrong — for example, if you’ve dropped a bunch of products or similar mishaps. It creates warmth and personality and shows there’s a human behind the salon.

Final words

Making your salon Instagram-friendly is not just about attracting new customers, but also about building a community around your shop and your brand (your business identity). By implementing these simple steps, you will not only increase your social media visibility but also make your salon the go-to spot for Instagram-worthy moments. So grab your phone, take some photos, and let the Instagram magic begin!